Brand Ambassador Guidelines 2021



 

• Monthly deliverables outlined here
• Link in bio for 5 days after posting 
• Minimum of 5 high quality photos (per product) emailed to: brandambassador@parkerbaby.com
• Profile must be set to public
• Must follow @ParkerBabyCo 

• Send post links to brandambassador@parkerbaby.com
• Your post must contain the following hashtags: #PBCBrandAmbassador #ParkerBabyCo + 3-5 other relevant hashtags of choice
• Your post must tag within the image and within your copy: @parkerbabyco
• Call out your individual link in bio in messaging 

• Using the “swipe-up” feature to drive content to product or post link. If you do not have swipe up feature, call out the link in bio.
• All stories must tag @ParkerBabyCo and include the hashtags: #PBCBrandAmbassador
• Save stories to a Parker Baby Co. specific highlight for remainder of the program

• Caption to your Reel must include @ParkerBabyCo and hashtags #PBCBrandAmbassador #ParkerBabyCo
• Ensure video quality is high-resolution and keep text placement in mind (when you share to the feed, it will crop dimensions to 4:5, so keep text close to middle of the screen)
• Consider uploading an on-brand image as the cover/video thumbnail (optional if you want to keep aesthetic in mind!)
• When sharing, be sure to click “Also Share to Feed” so the Reel not only shares to the Explore Feed but your profile and Instagram Feed!
• No explicit music

• DO NOT – Show any alcoholic beverages in your post
• DO NOT – Include any profane language or “risque” content
• DO NOT – Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption (the sole focus of your post should be the Parker Baby Co. products)
• DO – Please ensure that Parker Baby Co. is the focal point of your image
• DO – Ensure the first photo of a carousel (if using) is branded
• DO – Use high quality images when posting
• DO – Share your link with your followers so they can get 15% off!
• DO – Make your post authentic using your own creativity and flair!

 

• Parker Baby Co. will retain joint copyright of the content created by Brand Ambassador and reserves the right to post/modify/repurpose the content for website and digital advertising.
• Parker Baby Co. reserves the right to discontinue the partnership at any time if the above requirements are not met and content is not consistent with the quality expected.