...a husband and wife team and founders of Parker Baby Co. When we had twins in 2015, we quickly realized how our home would soon be filled with baby products. What we didn’t realize was that many of those products would be of our own designs under our own brand.
We use all of our products, and all of our products have been inspired by our four children.
Our oldest. Ava didn’t REALLY have hair on her head until she was 2 years old. Enter our original 10 pack of bows, designed to fab up her sweet, bald head.
Born 2 minutes behind Ava. Eleanor was a spitter, We were constantly changing her outfits (and ours, too). If you have a baby with reflux issues, you can relate. Enter our bandana bibs, because swapping a bib is much easier than pulling a fresh onesie over your baby’s head.
Our youngest daughter. When Greta was born, we had 3 children in diapers for a brief period of time (although it felt like an eternity). We needed more organization to our life as diaper changers. Enter our diaper caddy, designed to organize and portableize (is that a word?) diaper changing.
A boy with 3 older sisters. As the only boy (and somewhat out of pity), we wanted to design something just for Gus. Enter our swaddles and quilts. Our Lodgepole Quilt and Timber Swaddle Sets were basically designed to compliment his nursery.
AS OUR FAMILY HAS GROWN, SO HAS OUR BUSINESS
We continue to design affordable products to simplify parenthood, so you can spend more time with your little one(s).
To provide accessible and exceptional products to parents while supporting them through faith and community.
Launched The Good Baby
With teething 6-month old twins at home, The Good Baby was launched with just The Lumberjack, Blush and Shadow Bandana Bib Sets
The Diaper Caddy
We designed and launched our Felt Diaper Caddy, making diaper changing more convenient, because who uses their actual changing table?
Sam Takes the Leap
Sam quit his job in finance to work and grow The Good Baby full-time from home – with three baby girls
Hello, Birch Bag
Our iconic Birch Bag was a labor of design love and hit the shelves. The modern design and functionality made it our biggest product yet
Jessica Joins the Team
We hired our first full-time employee (and sister) who left her corporate marketing gig
Parker Baby Co.
We re-branded to Parker Baby Co., upgrading our website, branding elements and more
100,000th Website Visitor
Our website was visited by our 100,000th guest! Our community of parents means the world to us
Rooted by Parker Baby Co.
We launched our Facebook group, Rooted as a community of moms helping each other grow.
Moving on Up
We get our own warehouse and office space down the street in Parker, Colorado and continue to grow our team
What We Value
Faith • Honesty • Service • People • Resilience
Meet the Team
Co-founder & CEO
Sam works tirelessly behind the scenes from logistics to finance to product development.
FAVORITE THINGS: Husker football, bourbon, Bitcoin, a good road trip with the fam, smoking meats and family game night.
Kirsten is the true cheerleader of the operation assisting with product research and customer relations.
FAVORITE THINGS: Baking Club, working out, making lattes, a clean house, sweatshirts and being a mama.
Jessica leads us in all things marketing including branding, customer relations and advertising.
FAVORITE THINGS: a clean house, being outside with her big dogs, coffee, 30 minute Peloton rides, and loving on her growing family.
Customer Experience Specialist
Emma is the voice of customer service serving our valued customers every day.
FAVORITE THINGS: At-home lattes, binge watching TV, date nights with my husband, Daniel, and hiking and taking adventures with my little family and our camper van.
Sarah is an expert in Facebook (just ask her Instagram-famous pup) and manages our social media advertising.
FAVORITE THINGS: Golf, iced coffee, baking cake batter cookies, and going on walks with her dog Queso, husband, and daughter.
Annabelle is responsible for day-to-day operations that help the rest of the team shine, like blog posts, returns, and SEO.
FAVORITE THINGS: Coconut curry, a good fantasy novel, her big (& very loud) family, fluffy blankets, and The Office.
Jordyn van Gaalen
Jordyn creates our brand aesthetic through email, social, digital advertising and all other graphic design projects.
FAVORITE THINGS: Rock climbing and kayaking with my husband Jaap, making art, road trips, running, visiting my in-laws in The Netherlands, and reading.
Liquid error: Could not find asset snippets/smart-cart-template.liquid