As we wrap up 2025, we’ve been reflecting on everything that made this year a great one. From exciting launches to meaningful milestones, there was a lot to celebrate!

Here are nine moments we’re really thankful for as we head into the new year:

1. We Launched SO MANY New Products

This year brought some of our biggest product launches yet, and it was such an exciting season for our team. We introduced the Bath Collection, expanded our nursery offerings with the Nursery Collections in our Pebble, Cloud, and Butterfly designs, and launched the Drift Collection for families on the go. Each launch was created with everyday life in mind, focusing on thoughtful design, function, and pieces families could truly rely on.

Getting to share these collections throughout the year, and then seeing them used and loved in real homes, has been incredibly rewarding. These launches pushed us creatively and reminded us how special it is to build products alongside a community that cares.

2. We Celebrated 10 Years of Parker Baby Co.!

We celebrated 10 years of Parker Baby Co.! What started as a small idea has grown because of the families who’ve supported us, shared our products, and cheered us on along the way. We marked the milestone with 10 Days of Giveaways as a way to celebrate together and say thank you. Ten years in, we’re feeling incredibly grateful and so excited for what’s ahead.

3. We Watched Parker Kids Grow Into Its Own

This year also marked an exciting shift as Parker Kids officially became its own dedicated line. Creating space for Parker Kids to grow independently allowed us to better support families as their little ones grow, play, and head off into new seasons. With a dedicated home at parkerkids.com and a growing community on Instagram @parkerkids_co, we loved watching this brand take on a life of its own and seeing families embrace it right alongside us.

4. We Welcomed New Faces to the Team

For a small business like ours, growing the team is a really big deal, and adding six new people this year was something we truly celebrated. Ryan, Uri, Abby, Paul, Julie, and Nora each brought something new to our team, and have helped us create an even stronger, more collaborative, and more fun team culture! Having more hands and more ideas has changed the way we work in the best way, and it made this year feel like a big step forward for us.

5. We Launched the Rooted Conversations Podcast

This year, we launched Rooted Conversations, a podcast hosted by our founder Kirsten Huebner. Through guest interviews and solo episodes, Kirsten shares real-life insights, helpful advice, and meaningful conversations around motherhood, family, and everyday life. Creating this space felt like a natural extension of our heart as a brand, and it’s been so special to see our community grow through these conversations.

6. We Shared Our Heart Through Monthly Blog Posts

Throughout the year, we continued sharing monthly blog posts on parkerbaby.com, all written with moms and families in mind. From practical tips to thoughtful encouragement, these posts were created to support real life, in all its seasons. Our blog became another way for us to keep showing up, sharing helpful insights, and reminding families that they’re not alone.

7. We Gave Back 10%

Giving back has always been a big part of who we are. Parker Baby Co's mission is to nurture and grow strong families, and this year we lived that out by donating 10% of our profits to organizations supporting families and communities. Being able to give in this way matters deeply to our team, and it’s only possible because of the families who choose to support Parker Baby Co. We’re incredibly grateful to give back together.

8. We Grew Together as a Community

One of the most fun parts of this year was getting to connect with our community every day, especially on social media. Seeing our products show up in your tagged stories, posts, and everyday moments never gets old. From real homes to real routines, we loved getting a window into your lives and celebrating right alongside you. Being part of those moments is what makes this community so special.

9. We Closed the Year Feeling Grateful and Excited for What’s Next

As we head into the next year, we’re feeling incredibly grateful for everything this season held and really excited for what’s ahead. This year laid such a strong foundation, and we’re carrying all of it with us. The lessons, the growth, and the community that continues to show up in such meaningful ways. We can’t wait to keep building, dreaming, and growing right alongside the families who make this brand what it is.