Brand Ambassador Guidelines
CONTENT INSTRUCTIONS:
Date: Please post within 2 weeks of receiving product
Deliverables & Requirements:
- 2 Instagram posts + 2 Instagram Story posts per product received
- Link in bio for 5 days after posting (use this link: ___) This link will be to your own personalized landing page that will allow your followers to sign up for 15% off
- Minimum of 5 high quality photos (per product) emailed to: brandambassador@parkerbaby.com
- Profile must be set to public
- Must follow @ParkerBabyCo
Instagram Post Guidelines:
- 2 in-feed Instagram posts (image or video) per product received (please send the link to post to brandambassador@parkerbaby.com)
- Your post must contain the following hashtags: #PBCBrandAmbassador #ParkerBabyCo + 3-5 other relevant hashtags of choice
- Your post must tag within the image and within your copy: @parkerbabyco
- Call out your individual link in bio in messaging
Instagram Story Guidelines:
- 2 Instagram Stories (2-3 slides each) per product received
- Using the “swipe-up” feature, please drive traffic to your specific link. If you do not have swipe up feature, call out the link in bio.
- All stories must tag @ParkerBabyCo and include the hashtags: #PBCBrandAmbassador
- Save stories to a Parker Baby Co. specific highlight for remainder of the program
DOs AND DON'Ts
- DO NOT – Show any alcoholic beverages in your post
- DO NOT – Include any profane language or “risque” content
- DO NOT – Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption (the sole focus of your post should be the Parker Baby Co. products)
- DO – Please ensure that Parker Baby Co. is the focal point of your image
- DO – Ensure the first photo of a carousel (if using) is branded
- DO – Use high quality images when posting
- DO – Share your link with your followers so they can get 15% off!
- DO – Make your post authentic using your own creativity and flair!
Copyright and Right of Use:
- Parker Baby Co. will retain joint copyright of the content created by Brand Ambassador and reserves the right to post/modify/repurpose the content for website and digital advertising.
- Parker Baby Co. reserves the right to discontinue the partnership at any time if the above requirements are not met and content is not consistent with the quality expected.
