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    Brand Ambassador Guidelines

    CONTENT INSTRUCTIONS:

     

    Date: Please post within 2 weeks of receiving product

     

    Deliverables & Requirements:
    • 2 Instagram posts + 2 Instagram Story posts per product received
    • Link in bio for 5 days after posting (use this link: ___) This link will be to your own personalized landing page that will allow your followers to sign up for 15% off
    • Minimum of 5 high quality photos (per product) emailed to: brandambassador@parkerbaby.com
    • Profile must be set to public
    • Must follow @ParkerBabyCo

     

    Instagram Post Guidelines:
    • 2 in-feed Instagram posts (image or video) per product received (please send the link to post to brandambassador@parkerbaby.com)
    • Your post must contain the following hashtags: #PBCBrandAmbassador #ParkerBabyCo + 3-5 other relevant hashtags of choice
    • Your post must tag within the image and within your copy: @parkerbabyco
    • Call out your individual link in bio in messaging

     

    Instagram Story Guidelines:
    • 2 Instagram Stories (2-3 slides each) per product received
    • Using the “swipe-up” feature, please drive traffic to your specific link. If you do not have swipe up feature, call out the link in bio.
    • All stories must tag @ParkerBabyCo and include the hashtags: #PBCBrandAmbassador
    • Save stories to a Parker Baby Co. specific highlight for remainder of the program

     

    DOs AND DON'Ts
    • DO NOT – Show any alcoholic beverages in your post
    • DO NOT – Include any profane language or “risque” content
    • DO NOT – Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption (the sole focus of your post should be the Parker Baby Co. products)
    • DO – Please ensure that Parker Baby Co. is the focal point of your image
    • DO – Ensure the first photo of a carousel (if using) is branded
    • DO – Use high quality images when posting
    • DO – Share your link with your followers so they can get 15% off!
    • DO – Make your post authentic using your own creativity and flair!

     

    Copyright and Right of Use:
    • Parker Baby Co. will retain joint copyright of the content created by Brand Ambassador and reserves the right to post/modify/repurpose the content for website and digital advertising.
    • Parker Baby Co. reserves the right to discontinue the partnership at any time if the above requirements are not met and content is not consistent with the quality expected.
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