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Brand Ambassador Guidelines

Brand Ambassador Guidelines



Date: Please post within 2 weeks of receiving product


Deliverables & Requirements:
  • 2 Instagram posts + 2 Instagram Story posts per product received
  • Link in bio for 5 days after posting (use this link: ___) This link will be to your own personalized landing page that will allow your followers to sign up for 15% off
  • Minimum of 5 high quality photos (per product) emailed to:
  • Profile must be set to public
  • Must follow @ParkerBabyCo


Instagram Post Guidelines:
  • 2 in-feed Instagram posts (image or video) per product received (please send the link to post to
  • Your post must contain the following hashtags: #PBCBrandAmbassador #ParkerBabyCo + 3-5 other relevant hashtags of choice
  • Your post must tag within the image and within your copy: @parkerbabyco
  • Call out your individual link in bio in messaging


Instagram Story Guidelines:
  • 2 Instagram Stories (2-3 slides each) per product received
  • Using the “swipe-up” feature, please drive traffic to your specific link. If you do not have swipe up feature, call out the link in bio.
  • All stories must tag @ParkerBabyCo and include the hashtags: #PBCBrandAmbassador
  • Save stories to a Parker Baby Co. specific highlight for remainder of the program


  • DO NOT – Show any alcoholic beverages in your post
  • DO NOT – Include any profane language or “risque” content
  • DO NOT – Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption (the sole focus of your post should be the Parker Baby Co. products)
  • DO – Please ensure that Parker Baby Co. is the focal point of your image
  • DO – Ensure the first photo of a carousel (if using) is branded
  • DO – Use high quality images when posting
  • DO – Share your link with your followers so they can get 15% off!
  • DO – Make your post authentic using your own creativity and flair!


Copyright and Right of Use:
  • Parker Baby Co. will retain joint copyright of the content created by Brand Ambassador and reserves the right to post/modify/repurpose the content for website and digital advertising.
  • Parker Baby Co. reserves the right to discontinue the partnership at any time if the above requirements are not met and content is not consistent with the quality expected.


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