This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.


Congratulations! Your order qualifies for free shipping You are $ 75 away from free shipping.

Brand Ambassador Guidelines 2022

BAP 2022 Guidelines Banner


Monthly Deliverables and Requirements:
  • Month 1: Product 1
    Requirements: IG Post + Story
    Follow all PBC accounts - Join Rooted - Engage
  • Month 2: Product 2
    Requirements: IG Reel/TikTok + Story

  • Month 3: Product 3
    Requirements: Blog Post + Story
    OR IG Reel/TikTok + StoryLink in bio for 5 days after posting 

Other Requirements

Instagram Post Guidelines:
  • Send post links to
  • Your post must contain the following hashtags: #PBCBrandAmbassador #ParkerBabyCo + 3-5 other relevant hashtags of choice
  • Your post must tag within the image and within your copy: @parkerbabyco
  • Call out link in bio in messaging 
Instagram Story Guidelines:
  • Link sticker to drive content to product page or post
  • All stories must tag @ParkerBabyCo and include the hashtags: #PBCBrandAmbassador
  • Save stories to a Parker Baby Co. specific highlight for remainder of the program
Video Guidelines:
  • Caption to your TikTok/Reel must include @ParkerBabyCo and hashtags #PBCBrandAmbassador #ParkerBabyCo
  • Ensure video quality is high-resolution and keep text placement in mind (when you share to the feed, it will crop dimensions to 4:5, so keep text close to middle of the screen)
  • Consider uploading an on-brand image as the cover/video thumbnail (optional if you want to keep aesthetic in mind!)
  • When sharing Reel on Instagram, be sure to click “Also Share to Feed” so it not only shares to the Explore Feed but your profile and Instagram Feed!
  • No explicit music
  • DO NOT – Show any alcoholic beverages in your post
  • DO NOT – Include any profane language or “risque” content
  • DO NOT – Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption (the sole focus of your post should be the Parker Baby Co. products)
  • DO – Please ensure that Parker Baby Co. is the focal point of your image
  • DO – Ensure the first photo of a carousel (if using) is branded
  • DO – Use high quality images when posting
  • DO – Share your link with your followers so they can get 15% off!
  • DO – Make your post authentic using your own creativity and flair!


Copyright and Right of Use:
  • Parker Baby Co. will retain joint copyright of the content created by Brand Ambassador and reserves the right to post/modify/repurpose the content for website and digital advertising.
  • Parker Baby Co. reserves the right to discontinue the partnership at any time if the above requirements are not met and content is not consistent with the quality expected.


Congratulations! Your order qualifies for free shipping You are $ 75 away from free shipping.
No more products available for purchase