Brand Ambassador Guidelines 2022
Monthly Deliverables and Requirements:
- Month 1: Product 1
Requirements: IG Post + Story
Follow all PBC accounts - Join Rooted - Engage
- Month 2: Product 2
Requirements: IG Reel/TikTok + Story
- Month 3: Product 3
Requirements: Blog Post + Story
OR IG Reel/TikTok + StoryLink in bio for 5 days after posting
- Minimum of 5 high quality photos (per product) emailed to: firstname.lastname@example.org
- Profile must be set to public
Instagram Post Guidelines:
- Send post links to email@example.com
- Your post must contain the following hashtags: #PBCBrandAmbassador #ParkerBabyCo + 3-5 other relevant hashtags of choice
- Your post must tag within the image and within your copy: @parkerbabyco
- Call out link in bio in messaging
Instagram Story Guidelines:
- Link sticker to drive content to product page or post
- All stories must tag @ParkerBabyCo and include the hashtags: #PBCBrandAmbassador
- Save stories to a Parker Baby Co. specific highlight for remainder of the program
- Caption to your TikTok/Reel must include @ParkerBabyCo and hashtags #PBCBrandAmbassador #ParkerBabyCo
- Ensure video quality is high-resolution and keep text placement in mind (when you share to the feed, it will crop dimensions to 4:5, so keep text close to middle of the screen)
- Consider uploading an on-brand image as the cover/video thumbnail (optional if you want to keep aesthetic in mind!)
- When sharing Reel on Instagram, be sure to click “Also Share to Feed” so it not only shares to the Explore Feed but your profile and Instagram Feed!
- No explicit music
DOs AND DON'Ts
- DO NOT – Show any alcoholic beverages in your post
- DO NOT – Include any profane language or “risque” content
- DO NOT – Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption (the sole focus of your post should be the Parker Baby Co. products)
- DO – Please ensure that Parker Baby Co. is the focal point of your image
- DO – Ensure the first photo of a carousel (if using) is branded
- DO – Use high quality images when posting
- DO – Share your link with your followers so they can get 15% off!
- DO – Make your post authentic using your own creativity and flair!
Copyright and Right of Use:
- Parker Baby Co. will retain joint copyright of the content created by Brand Ambassador and reserves the right to post/modify/repurpose the content for website and digital advertising.
- Parker Baby Co. reserves the right to discontinue the partnership at any time if the above requirements are not met and content is not consistent with the quality expected.