UGC Program Guidelines 2024

CONTENT INSTRUCTIONS:

Monthly Deliverables and Requirements:

Instagram Post Guidelines:

Send post links to hello@parkerbaby.com
Your post must contain the following hashtags: #PBCBrandAmbassador #ParkerBabyCo + 3-5 other relevant hashtags of choice
Your post must tag within the image and within your copy: @parkerbabyco
Call out link in bio in messaging

Instagram Story Guidelines:

Link sticker to drive content to product page or post
All stories must tag @ParkerBabyCo and include the hashtags: #PBCBrandAmbassador
Save stories to a Parker Baby Co. specific highlight for remainder of the program

Video Guidelines:

Caption to your TikTok/Reel must include @ParkerBabyCo and hashtags #PBCBrandAmbassador #ParkerBabyCo
Ensure video quality is high-resolution and keep text placement in mind (when you share to the feed, it will crop dimensions to 4:5, so keep text close to middle of the screen)
Consider uploading an on-brand image as the cover/video thumbnail (optional if you want to keep aesthetic in mind!)
When sharing Reel on Instagram, be sure to click “Also Share to Feed” so it not only shares to the Explore Feed but your profile and Instagram Feed!
No explicit music

DOs AND DON'Ts

DO NOT – Show any alcoholic beverages in your post
DO NOT – Include any profane language or “risque” content
DO NOT – Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption (the sole focus of your post should be the Parker Baby Co. products)
DO – Please ensure that Parker Baby Co. is the focal point of your image
DO – Ensure the first photo of a carousel (if using) is branded
DO – Use high quality images when posting
DO – Share your link with your followers so they can get 15% off!
DO – Make your post authentic using your own creativity and flair!

Copyright and Right of Use:

Parker Baby Co. will retain joint copyright of the content created by Brand Ambassador and reserves the right to post/modify/repurpose the content for website and digital advertising.
Parker Baby Co. reserves the right to discontinue the partnership at any time if the above requirements are not met and content is not consistent with the quality expected.

From our family to yours