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UGC Program Guidelines 2024



Monthly Deliverables and Requirements:
  • Month 1: Product 1

    • Requirements: IG Post + Story

    • Follow all PBC accounts - Join Rooted - Engage

    • When posting, always share your personal discount code

    Month 2: Product 2

    • Requirements: IG Reel/TikTok + Story

    Month 3: Product 3

    • Requirements: Blog Post + Story

    • OR IG Reel/TikTok + StoryLink in bio for 5 days after posting

    Other Requirements

    • Minimum of 5 high quality photos (per product) emailed to:

    • Profile must be set to public

    Instagram Post Guidelines:
    • Send post links to
    • Your post must contain the following hashtags: #PBCBrandAmbassador #ParkerBabyCo + 3-5 other relevant hashtags of choice
    • Your post must tag within the image and within your copy: @parkerbabyco
    • Call out link in bio in messaging 
    Instagram Story Guidelines:
    • Link sticker to drive content to product page or post
    • All stories must tag @ParkerBabyCo and include the hashtags: #PBCBrandAmbassador
    • Save stories to a Parker Baby Co. specific highlight for remainder of the program
    Video Guidelines:
    • Caption to your TikTok/Reel must include @ParkerBabyCo and hashtags #PBCBrandAmbassador #ParkerBabyCo
    • Ensure video quality is high-resolution and keep text placement in mind (when you share to the feed, it will crop dimensions to 4:5, so keep text close to middle of the screen)
    • Consider uploading an on-brand image as the cover/video thumbnail (optional if you want to keep aesthetic in mind!)
    • When sharing Reel on Instagram, be sure to click “Also Share to Feed” so it not only shares to the Explore Feed but your profile and Instagram Feed!
    • No explicit music
    DOs AND DON'Ts
    • DO NOT – Show any alcoholic beverages in your post
    • DO NOT – Include any profane language or “risque” content
    • DO NOT – Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption (the sole focus of your post should be the Parker Baby Co. products)
    • DO – Please ensure that Parker Baby Co. is the focal point of your image
    • DO – Ensure the first photo of a carousel (if using) is branded
    • DO – Use high quality images when posting
    • DO – Share your link with your followers so they can get 15% off!
    • DO – Make your post authentic using your own creativity and flair!


    Copyright and Right of Use:
    • Parker Baby Co. will retain joint copyright of the content created by Brand Ambassador and reserves the right to post/modify/repurpose the content for website and digital advertising.
    • Parker Baby Co. reserves the right to discontinue the partnership at any time if the above requirements are not met and content is not consistent with the quality expected.


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