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2020 in Review

2020 in Review

Along with much of our community, 2020 has been full of ups and downs at Parker Baby Co. We are incredibly grateful for so much this year, and want to reflect on the highlights.


Multi-use Covers: nursing cover, car seat cover and more
Our Lily, Copper, Cherry and Pine Multi-use Covers launched early in the year and are some of the prettiest, solid colors to add to your on-the-go routine. Added bonus! Little did we know that one of the biggest benefits to our multi-use covers would be to help your little one be protected from a global pandemic a little later this year.


We launched the Wet Dry Bag. As a company that wants to make parenting easier - this product was a no brainer and we are so happy with how it turned out.


Rooted by Parker Baby Co: an online support group of moms sharing and discussing all things motherhood
We created Rooted by Parker Baby Co. - a resource for moms to discuss and share all things motherhood. We expedited this project as we noticed the increased need for support for our community. Rooted has grown to be an incredible space for mamas to connect and we are very grateful - join here.


After many requests for more colors and sizes we launched the Marigold Braided Headbands and a Toddler Size in both Marigold and Wildflower Sets.


We got a warehouse + small office space! After fulfilling our products with a third-party, we were ecstatic to bring it in-house (and out of Sam and Kirsten’s garage!) and have more control over your customer experience this year.
And our team grew: we hired a Paid Marketing Manager, Graphic Designer and Warehouse Operator and have been thrilled to grow our PBC family with such amazing people!


We launched more new products! We launched our Basics Bandana Bibs Set, Green Buffalo and Prairie Floral Muslin Quilts and they have been hard to keep on the shelves! We also started offering our classic Birch Bag Changing Pad separately.


Parker Baby Co. turned 5! We had so much fun celebrating with our customers.


Our Instagram community grew past 20k! We absolutely love that Instagram has given us a platform to connect and grow with our customers. Follow @parkerbabyco


This year, more than ever, we could not be more appreciative to have been able to grow our small business.

Thank you for your continued support during a trying year for our entire community.

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