What. A. Year.
2024 is already on our heels, and we can't believe how fast this year has flown by! As we look back on our best year yet, we're overwhelmed with gratitude.
As a team we chose the word "FLOURISH" to describe our 2023 - a year of growth and hitting 9 huge milestones! We're excited to share a little bit about each of them with you.
Before you read on, make sure to check out our 2023 in Review Video! Watch here 🥰
Let's jump in...
1. White Diaper Caddy + White Burp Cloths Launch
Our year started with one of our favorite product launches to date - the White Caddy and White Burp Cloths! We stayed true to a wintry theme and decided to offer you more neutral, classic options - and we look forward to offering more in the future;)
2. New XO Set Launches
In 2023 we introduced seasonal Bandana Bib Sets - and our first was one of our favs to date, the XO Set. The perfect accessory for your little love, it was so fun curating a festive set for Valentine's Day. Stay tuned for more seasonal bib sets to come...
3. Parker Baby Co. Summit
In March we finally got to meet each other for the first time! Being a mostly virtual team, it was so fun getting to brainstorm, collaborate, and have fun in the same room together. It felt like a family reunion!
4. The Dune Collection Launch
Our biggest collection launch to date followed soon after. The Dune Collection features swaddles, bibs, burp cloths, and a quilt that capture all those sunny seaside vibes for your beachy babe! We had so much fun designing and launching these products.
5. Felt Storage Cube Collection Launch
Upgrading our storage collection was next on our to-do list. We launched our Felt Storage Cube collection with two different sizes and three colors to choose from, so you can organize your nursery, playroom, or living room in style. We absolutely love how these turned out!
6. New Curated Gift Sets
New development in 2023? Multiple new curated gift sets! We went the seasonal route this year and designed two limited time gift sets, along with offering a whole new lineup of discounted gift sets you love. Psst! Grab our Holiday Gift Set before it's too late!
7. New Hires: Lindsay, Mauricio, & Sarah D.
Parker Baby Co. didn't just flourish this year - our team added 3 new members! Lindsey is our warehouse queen and manages our HQ with poise. Mauricio handles logistics and shipments behind the scenes like a champ. And Sarah D. oversees social media with brilliant ideas and the sweetest smile! Our team is SO much better having them on board.
8. New Website Design
It was time to update a few things, and our website needed a major refresh. Queue Parker Baby Co.'s new website! We loved adding fun new features like a curated gift pairing, dynamic filtering options, and videos in all our product descriptions!
9. PBC Turned 8!
We ended the year by celebrating our 8th birthday with you: our incredible Parker Baby Co. community. We can't call this year a success without thanking you first, so from the bottom of our hearts - thank you for supporting us on this journey!
2023 has been wild - and we look forward to an even better 2024. Here's to hitting more milestones, supporting growing families, and providing you baby products you can trust 🥰 Happy New Year!
Before you go, make sure to check out a few of our 2023 bestsellers - you won't want to step into the New Year without them!
^^ If you're in organization mode this new year, upgrading your laundry routine is a great way to clean and refresh! Our new White Laundry Hamper is flexible, heavy duty, and oversized for your heaviest loads. Order here!